ARK｜Iron Sharpens Iron: The Importance in Life & E-Commerce
Iron Sharpens Iron: ARK Becomes the Global Leader in Marketplace Morality
ARK – The Faith Driven Marketplace, is a US tech company and startup with their US office located in Las Vegas, NV and their Canadian office located in Vancouver, BC.
Let’s face it. Amazon, eBay and Etsy are cooked. Amazon, eBay and Etsy all sell Palestinian terrorist gear. Amazon has so many fake reviews the platform is completely corrupt and rigged and honest sellers are being willfully sabotaged and Amazon does little to nothing about it. Instagram , TikTok and X, are completely bankrupt. Deleting followers in the millions, telling you what you can and cannot say. They’re all lost and undone. Chasing the love of money. All authoritarian and tyrannical.
Like Ricky Gervaise said to the face of the Hollywood elites, “If ISIS started a streaming service, you’d call your agent.” Big Tech is the same. They’ve all called. And they’re going to keep calling because that’s the shape of their heart. And in doing so, they have pierced themselves through with many sorrows. And they’ll learn how many on Judgment Day and what it will cost them.
The Abrahamic Adventure and Call of God on ARK is to bring order out of chaos and to put Christ’s values front and center in the global marketplace. To actually run a platform of Christian integrity. And the founders, CEO Steph Drennon and CTO Osagie Anolu, are committed to doing just that. On ARK no Palestinian, BLM or ANTIFA terrorist gear can be sold as clearly articulated in their Terms of Service all ARK community members agree to when registering.
No Trans, LGBTQ+, Islam or any other godless ideologies may be listed or sold in the first marketplace aligned exclusively with Christian identity and purpose. ARK is a vigorous apologist and defender of the Christian faith while protecting Christian children, minors and young adults from malevolent content and products designed by Satan to draw them away from Christ.
All ARK reviewers when reviewing for the first time must electronically e-sign their “ARK Review Covenant” terms outlining what is acceptable in their Christian marketplace. Simply put, ARK is raising the bar on acceptable conduct on their Ekklesia platform. If a ‘buyer’ puts up reviews trying to make competing products and/or sellers look bad, and/or defaming them, their account will be deleted immediately. What is tolerated and winked at on Amazon will be dealt with consequentially on ARK quickly.
“As iron sharpens iron, so people can improve each other.” – Proverbs 27:17 NCV
The stated goals of ARK are that members become more consecrated to Christ and improve in their walk with God daily. The 27:17 Proverb is brief, but its anthropology is expansive: human beings are not formed in isolation. Scripture presents character as something refined through covenantal presence—through truthful speech, faithful exhortation, and patient correction practiced within a community that fears the Lord.
The sharpening image is intentionally ordinary: iron does not become sharper by wishing, nor by avoiding friction, but by contact that is real, repeated, and properly directed. In a Christian frame, this is not mere self-optimization; it is sanctification—the Spirit’s work of conforming believers to Christ, often mediated through the words, witness, and accountability of other believers (Romans 12:2; 2 Corinthians 3:18).
Context & Meaning From a Christian Theological Perspective
Proverbs 27:17 belongs to wisdom literature, which aims less at abstract theorizing and more at moral formation—training the reader in the fear of the Lord and the habits of a life ordered toward God (Proverbs 1:7). “Iron sharpens iron” assumes at least three theological realities.
First, it assumes the social nature of wisdom. Proverbs is not written as a solitary manual for private spirituality, but as communal instruction: wisdom is learned, modeled, tested, and strengthened among persons. The Christian tradition later names this as discipleship: believers are “members one of another,” whose growth is tied to shared life and truthful speech (Romans 12:4–5; Ephesians 4:25).
Second, it assumes that improvement is moral and relational, not merely technical. The sharpening is not only about competence; it is about becoming the kind of person who loves what is good. In the New Testament, this is sharpened further: Christians are called to “speak the truth in love” so that the body may grow into maturity (Ephesians 4:15–16). Truth without love becomes harshness; love without truth becomes sentimentality. Wisdom insists on both.
Third, it assumes that rightly ordered “friction” is a gift of grace. Scripture does not romanticize conflict; it condemns quarrelsome speech and malice (James 1:19–20; Ephesians 4:31). Yet it also refuses the false peace of silence when correction is needed. Genuine sharpening is the disciplined practice of exhortation: “encourage one another and build each other up” (1 Thessalonians 5:11), “stir up one another to love and good works” (Hebrews 10:24–25), and restore one another “in a spirit of gentleness” (Galatians 6:1).
In other words, Proverbs 27:17 is not an endorsement of perpetual criticism; it is a call to communal holiness.
ARK’s Canadian Subsidiary and Headquarters is located in Vancouver, BC Canada. Pictured: Capilano Suspension Bridge Park.
Beneficial Outcomes of Being “Sharpened” by Our Environments & Relationships
The Proverb presses a question that is both spiritual and practical: Who and what is shaping me? Christian formation is never neutral. Environments catechize; relationships disciple. The New Testament therefore calls believers to discernment—testing speech, habits, and influences (Romans 12:2; 1 John 4:1). When sharpening occurs within Christ-centered relationships and God-honoring contexts, several outcomes tend to follow.
Maturity of character. Christian growth is not merely acquiring religious vocabulary; it is the cultivation of virtues—humility, patience, honesty, self-control—formed through real interactions. “Iron” implies resistance: we discover our pride, impatience, or presumption precisely when others challenge us. By God’s grace, this becomes a pathway toward maturity (James 1:2–4).
Clarity of conscience. Healthy sharpening strengthens moral perception. We learn to recognize self-deception, to receive correction without collapse, and to correct without contempt. Jesus’ teaching about removing the “log” from one’s own eye before addressing another’s “speck” is not a ban on judgment; it is a command for purified judgment—humble, honest, and proportionate (Matthew 7:3–5).
Resilient relationships. When truth is practiced in love, communities become more durable. Confession and forgiveness become normal rather than exceptional. Speech becomes constructive rather than corrosive (Ephesians 4:29; Colossians 3:12–14). In such communities, people are not disposable; they are accountable and beloved.
Fruitfulness and vocation. Scripture consistently ties spiritual health to outward fruit—work, stewardship, service, generosity (Ephesians 2:10; Titus 3:14). Sharpening therefore has vocational consequences: believers become more trustworthy, more competent, and more aligned with God’s purposes in the marketplace and beyond.
A Christian can summarize these outcomes with a single phrase: formation toward Christ for the sake of others.
How This Applies to ARK Reviews & Ratings
In digital commerce, reviews and ratings are often treated as consumer utilities—signals that reduce uncertainty and increase conversion. That is true, but insufficient. In a faith driven marketplace, reviews also become a moral practice: a structured form of speech with the power to build up or tear down, to bless or to curse. Scripture treats speech as spiritually weighty; words are not neutral data points (Proverbs 18:21; Matthew 12:36). Therefore, ARK reviews are not merely feedback; they are a community discipline.
When practiced with integrity, reviews enact “truth in love” (Ephesians 4:15). They tell the truth about product quality, shipping reliability, and seller responsiveness; yet they refuse exaggeration, mockery, or vindictiveness. They do not weaponize disappointment. They aim at clarity, fairness, and improvement.
When practiced with humility, reviews avoid the pride of absolutism: “My experience is the whole truth.” Instead, they are careful, specific, and proportionate. They separate what is factual from what is preference. They distinguish between a seller’s negligence and a shipping carrier’s delay. Such discernment is itself a kind of wisdom (James 3:17).
When practiced with charity, reviews become a pathway for restoration rather than humiliation. Scripture does not equate love with the absence of critique; it calls for critique that serves the good of the other. Even when a review must be negative, it can remain constructive—clear enough to warn future buyers, and humane enough to invite sellers into better practices (Galatians 6:1–2; 1 Corinthians 13:4–7).
In short: ARK reviews can become “iron sharpens iron” at scale—buyers and sellers mutually improved through truthful, gracious accountability.
ARK’s World Headquarters is located in Las Vegas, NV United States. Pictured: The Sphere.
Why Honest and Gracious Reviews Advance ARK’s Aim to Reward Human Flourishing
ARK’s distinctive claim is not simply that it hosts Christian retailers and shoppers worldwide, but that it is intentionally and strategically designed in Christ to reward what strengthens human flourishing—economically, relationally, socially, and eternally. Reviews and ratings are central to that design because they shape incentives and culture.
Economically: Honest reviews reward diligence. When excellent service is praised with specificity, it becomes visible, repeatable, and economically rewarded. When poor practices are named without malice, they are discouraged without dehumanizing the person behind the storefront. This aligns with biblical wisdom that commends honest scales, integrity in trade, and fair dealing (Proverbs 11:1; Leviticus 19:35–36). A marketplace cannot be righteous by branding alone; it must operationalize righteousness through systems that honor truth.
Relationally: Reviews are one of the few public forms of communication between strangers in commerce. If that speech is cynical, cruel, or careless, it habituates distrust. If it is measured, candid, and respectful, it models neighbor-love in a commercial setting. The command to “let your speech always be gracious” does not exclude candor; it governs how candor is expressed (Colossians 4:6). In this way, ARK reviews can become a liturgy of everyday life—training believers to communicate as disciples even when disappointed.
Socially: A high-trust community is a social good. When buyers and sellers expect honesty and are held to it, the whole ecosystem becomes safer—less prone to manipulation, retaliation, and fraud. Scripture consistently treats community health as a moral achievement, not an accident: “Therefore encourage one another and build each other up” (1 Thessalonians 5:11). Reviews are a practical instrument for this building up—public, searchable, and consequential.
Eternally: Christians cannot reduce eternity to overt evangelism alone. Eternity also concerns formation into truth, love, repentance, patience, and justice—virtues that reflect Christ. When ARK members practice truthful and gracious reviewing, they participate in sanctifying habits: they learn to tell the truth without cruelty and to pursue justice without vengeance. Over time, such practices shape the heart. The marketplace becomes one more arena where discipleship is embodied—where believers “do all in the name of the Lord Jesus” (Colossians 3:17).
If “iron sharpens iron” is communal sanctification, then reviews—properly governed—become a mechanism by which a digital marketplace participates in moral formation. That is how ARK can plausibly claim to “move people forward” across multiple dimensions: not by sentiment, but by a culture of truth-telling ordered by agape love, and by Kingdom systems that reward what strengthens human flourishing.
ARK is expected to launch late March 2026. Register here.
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